Viant Research

Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.

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The Anatomy of a UK Auto Shopper

The Anatomy of a UK Auto Shopper

This research uncovers new market research on the unique spending, lifestyle, travel and social media habits of UK auto consumers of three of the biggest auto brands: Ford, BMW and Nissan.

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WHITE PAPER: Power of the People

WHITE PAPER: Power of the People

Research into how, why and where People-Based Marketing is taking off in the UK.

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WHITE PAPER: Unlocking Growth in Retail Through the Application of the 80/20 Rule

WHITE PAPER: Unlocking Growth in Retail Through the Application of the 80/20 Rule

Viant's research white paper explores the timely relevance of the "Pareto Principle" within the Retail, Casual Dining and Fast Food Restaurant verticals.

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RESEARCH REPORT: Video Insights Report: 2015 Year In Review

RESEARCH REPORT: Video Insights Report: 2015 Year In Review

Viant analysed thousands of campaigns and tens of billions of ads served through its Vindico ad serving platform in 2015 to provide critical insights into the state of the current video ad landscape.