Vertical Solutions

Reach consumers online based on actual offline activity

With Viant’s vertical audience targeting solutions, leverage our people-based platform, complete with 24.5 million UK registered users, to deterministically target consumers based on actual offline activity through direct integrations with vertical-specific consumer databases, which include an exclusive partnership with the RAC, plus partnerships with Experian, Epsilon and Marketing Source.

Vertical Solutions


Marketers can target retail customers across devices through a people-based approach by leveraging actual credit card transactional data provided by Epsilon.


With direct access to RAC vehicle and registration data via our exclusive partnership, Viant enables marketers to target car owners through a people-based approach.


Viant's direct integration with Experian allows marketers in the financial vertical to build custom audiences to target with personalised brand messages.


Marketers can target people who are due to renew content, home and auto insurance via Viant's direct integration with Marketing Source.


Leverage direct access to purchase data from airlines, hotels, petrol stations and more to deterministically reach prospective travellers across connected devices.


With access to 80% of all credit card transactions in the U.K., restaurant brands can develop strategies to drive new business and nurture loyal customers.

Life Events

Reach customers with personally relevant brand messaging during key life events, like the birth of a child, recent moves, marriages and more.


Connect with over 15 million UK consumers and build campaigns based on social actions such as likes, follows, #hashtags, @mentions, and more across 60+ social platforms, including Facebook and Twitter.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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