Media Execution Platform

People-Based Media Solutions

With the Viant Media Execution Platform (MEP), bring the precision of people-based targeting into digital ad delivery and programmatic buying while ensuring a brand safe and viewable environment.

Key Features of the Viant MEP

People-Based DSP

By linking the same customer to multiple devices, you can buy programmatically across all devices and formats, and execute your campaigns with the proper reach and frequency.

Deterministic Cross Device

By linking actual people to their connected devices, marketers can now target consumers based on device usage and measure the cross platform impact.

Deterministic Ad Personalisation

Interactive and dynamic creative can be customised to an individual’s unique consumer attributes and device types as well as campaign parameters.

Case Studies

Reach your audiences through a people-based approach.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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