Identity Management Platform

Activate Your Audiences Today

The Viant Identity Management Platform (IMP) allows you to sync customer data, 1st party data and 3rd party data in a cloud-based, on-demand platform to move from insight to action seamlessly.

Key Features of the Viant IMP

Upload, Segment and Activate

Onboard and match your customer data against 24.5 million UK registered users to create, manage and target new segments on the fly.

Focused on Customer Identity

Define audience segments using known identity attributes such as demographics, purchase history (on-line and in-store), and web browsing activity easily within our audience builder tool.

Seamless Platform Integration

Maintain customer identities through an integrated approach across audience segmentation, targeting execution and campaign measurement.

Case Studies

Reach your target audience with the Viant IMP today.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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