Defining People-Based Advertising
For more than a decade now, marketers have relied on cookie-based modeling to link the same consumer across multiple devices. But in a world where 75% of cookies are deleted every month and two-thirds of IP-connected devices don’t accept cookies, this approach simply doesn’t work anymore.
People-based advertising arose from this cross-device challenge by providing brands with real, first-party data from actual people, allowing marketers to deliver personalised customer experiences across digital, and print.
With insights on where your customers shop, what car they drive, and what airlines they fly with, people-based advertising helps brands connect with real people, across all of their devices.