Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Viant’s Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform.

Viant® Advertising Cloud Named Best Performance Marketing Technology

Viant, a Time Inc. (NYSE:TIME) people-based advertising technology company, was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant® Advertising Cloud platform.

Viant Completes Integration of Adelphic into Viant Advertising Cloud®

Viant announced today that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.

Anatomy of a UK Auto Shopper Report Released

Breakthrough Study Unlocks People-Based Insights on UK Auto Shoppers

Over Half Of Marketers Predict Death Of The Cookie By 2018

40% of marketing budgets to be spent on people-based marketing campaigns in 2017

Viant To Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform,
Powered by Over 1 Billion Registered Users Globally.

Viant Launches All-New People-Based Solutions for Auto, Retail and Financial

LONDON, UK: (PR NEWSWIRE) — Viant, a Time Inc. people-based advertising technology company, today announced a major enhancement to the breadth and depth of data available within its Identity Management Platform (IMP), part of the Viant Advertising Cloud™. The new deterministic data integrations feature an exclusive partnership with the breakdown and insurance service RAC, providing […]

Time Inc. Extends Advertisers’ Reach and Scale with Viant’s People-Based Platform

Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.

Viant Names Ryan McGurk Vice President of Enterprise Strategy

Viant, a Time Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy.

Time Inc. Completes the Acquisition of Viant

Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing.