Viant’s Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform.
Viant, a Time Inc. (NYSE:TIME) people-based advertising technology company, was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant® Advertising Cloud platform.
Viant announced today that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.
Breakthrough Study Unlocks People-Based Insights on UK Auto Shoppers
40% of marketing budgets to be spent on people-based marketing campaigns in 2017
Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings. Combination Will Create the Industry’s First People-Based Demand-Side Platform,
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LONDON, UK: (PR NEWSWIRE) — Viant, a Time Inc. people-based advertising technology company, today announced a major enhancement to the breadth and depth of data available within its Identity Management Platform (IMP), part of the Viant Advertising Cloud™. The new deterministic data integrations feature an exclusive partnership with the breakdown and insurance service RAC, providing […]
Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.
Viant, a Time Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy.
Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing.