Viant have announced the completion of Adelphic’s integration. Bought earlier this year, the cross-channel programmatic capabilities of Adelphic can now be utilised by self-service marketers via Viant Advertising Cloud.
Viant has announced it has completed its integration with the recently acquired mobile-first DSP Adelphic.
Viant VP, Toby Benjamin, explains why moving away from cookie-based targeting is the only way for UK digital growth to be maintained
The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years.
A study from Viant, comparing the habits of two million UK auto shoppers has revealed insights into the profile, purchase habits and behaviour of major car brand owners in the UK.
A new study by Viant has delved into the purchase habits and behaviour of major car brand owners in the UK.
A new study released today by Viant, a Time Inc. people-based advertising technology company,reveals new insights into the profile, purchase habits and behaviour of major car brand owners.
New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical.
Ad tech company Viant focused on the rise of what it called ‘people-based advertising’ at the IAB’s Data and Innovation Conference at the British Museum this week.
Viant has revealed just what cars say about consumers. Each brand captures varying demographics and as a result, their shopping habits and trends can be accurately estimated – providing new opportunities to brands.