Viant Awarded ABC Verification for Brand Safety

Viant UK Ltd has announced that it has been verified to the JICWEBS Digital Trading standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant Awarded Verification for Online Brand Safety by ABC

Viant UK Ltd., a Time Inc. people-based advertising technology company, announced that it has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant wins ABC online brand safety certification

Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Could Killing Cookies also Curb Ad Blocker Use?

Viant’s Toby Benjamin explains why focusing on people-based approach in advertising could be the answer to ad blocking.

Learning from PMA 17: How Viant Won Best PM Tech with People-Based Marketing

Learn about the campaigns, companies and individuals behind this year’s Performance Marketing Awards’ winners.

Viant’s Adelphic Partners with Integral Ad Science

Adelphic has announced the addition of viewability verification from Integral Ad Science (IAS).

Viant’s Adelphic Teams Up with Integral Ad Science to Drive Viewability and Brand Safety

Adelphic has partnered with Integral Ad Science to drive viewability and brand safety.

Adelphic Integrates Integral Ad Science, Sees Video Viewablility Reach 70 Per Cent

Adelphic, a programmatic advertising platform owned by Time Inc’s Viant, has added viewability verification from analytics company Integral Ad Science (IAS) – and seen video viewability climb ‘as high as 70 per cent’ as a result.

The UK’s video consumption habits, in 5 charts

Digital video viewing has become mainstream, and mobile is driving the growth, according to recent studies of the U.K.’s video-viewing habits.

Viant Completes Integration of Adelphic into Viant Advertising Cloud

Viant, a Time Inc. people-based advertising technology company, announced that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.