Top marketing analytics tips: How to spot a people-based faker

More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based platform: Scale, accuracy and depth.

IPA Bellwether Report Q2 2017

Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July).

Why Data-Driven Marketing and Creativity Aren’t Mutually Exclusive

Viant VP, Toby Benjamin, discusses why having the right data to help you distribute your creative is crucial to the success of a campaign.

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

One for the tennis and football fans

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to a study by Viant.

Using People-Based Marketing to Abandon Stereotypes and Increase ROI

83% of marketers confirm people-based marketing performs better than the cookie-based approach.

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

Viant Awarded ABC Verification for Brand Safety

Viant UK Ltd has announced that it has been verified to the JICWEBS Digital Trading standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant Awarded Verification for Online Brand Safety by ABC

Viant UK Ltd., a Time Inc. people-based advertising technology company, announced that it has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant wins ABC online brand safety certification

Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.