What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

One for the tennis and football fans

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to a study by Viant.

Using People-Based Marketing to Abandon Stereotypes and Increase ROI

83% of marketers confirm people-based marketing performs better than the cookie-based approach.

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

Viant Awarded ABC Verification for Brand Safety

Viant UK Ltd has announced that it has been verified to the JICWEBS Digital Trading standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant Awarded Verification for Online Brand Safety by ABC

Viant UK Ltd., a Time Inc. people-based advertising technology company, announced that it has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Viant wins ABC online brand safety certification

Ad tech firm Viant UK has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

Could Killing Cookies also Curb Ad Blocker Use?

Viant’s Toby Benjamin explains why focusing on people-based approach in advertising could be the answer to ad blocking.

Learning from PMA 17: How Viant Won Best PM Tech with People-Based Marketing

Learn about the campaigns, companies and individuals behind this year’s Performance Marketing Awards’ winners.

Viant’s Adelphic Partners with Integral Ad Science

Adelphic has announced the addition of viewability verification from Integral Ad Science (IAS).