At present, marketers are struggling to measure their digital marketing campaigns as consumers move back and forth across connected devices and into physical brick-and-mortar store locations.
The next big revolution in the advertising world is now centered around ‘people based measurement.’ This allows marketers to manage reach and frequency across all connected devices.
In order to stay relevant, the automotive industry has had to adapt to evolving consumer, safety, and technological trends. One way they have done this is by changing how they advertise to consumers.
Viant’s CEO and COO, Tim and Chris Vanderhook, joined the IAB at their annual Engage conference on Thursday, October 15th, and discussed how a people-based approach to digital advertising gives a more personalised message to the consumer.
CMOs now have a greater responsibility to grow revenue and, in turn, face more pressure to provide measurable and accurate return on advertising spending.
To build upon its robust people-based insights and audience segmentation capabilities, the Viant Identity Management Platform now has the ability to pinpoint several new audience identity attributes.
With the passing of Google Chrome’s self-imposed September 1, 2015 deadline, Chrome is now pausing Flash content that is not central to website experience by default across all versions of its browser.
Another year, another eventful few days at Dmexco, jam-packed with a great line-up of speakers, writes Katie Field, UK MD at Viant, who has distilled the takeouts from the gathering into five key themes.
The reality of Flash’s end of life has kept those in the advertising technology and digital media industries on their toes over the last several months.
Specific Media, a Viant company, has released a new research whitepaper that reveals the true impact of digital video advertising on purchase intent.