Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Viant’s Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform.

The UK’s video consumption habits, in 5 charts

Digital video viewing has become mainstream, and mobile is driving the growth, according to recent studies of the U.K.’s video-viewing habits.

Viant® Advertising Cloud Named Best Performance Marketing Technology

Viant, a Time Inc. (NYSE:TIME) people-based advertising technology company, was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant® Advertising Cloud platform.

Viant Completes Integration of Adelphic into Viant Advertising Cloud

Viant, a Time Inc. people-based advertising technology company, announced that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.

Adelphic integration into Viant

Viant have announced the completion of Adelphic’s integration. Bought earlier this year, the cross-channel programmatic capabilities of Adelphic can now be utilised by self-service marketers via Viant Advertising Cloud.

Viant Completes Integration of Adelphic

Viant has announced it has completed its integration with the recently acquired mobile-first DSP Adelphic.

Viant Completes Integration of Adelphic into Viant Advertising Cloud®

Viant announced today that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.

2016 UK Digital Ad Spend: Mobile Now 51% of Total Display

Viant VP, Toby Benjamin, explains why moving away from cookie-based targeting is the only way for UK digital growth to be maintained

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years.

Car Brand Choice Reveals Shopping Habits

A study from Viant, comparing the habits of two million UK auto shoppers has revealed insights into the profile, purchase habits and behaviour of major car brand owners in the UK.