Viant Research

Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.

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CASE STUDY: Global Auto Brand

CASE STUDY: Global Auto Brand

Viant® bolsters brand awareness for global auto brand with people-based marketing campaign.

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CASE STUDY: Leading UK Bank

CASE STUDY: Leading UK Bank

Viant people-based marketing campaign delivers extended reach across multiple devices for a Leading UK Bank.

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CASE STUDY:  REISS

CASE STUDY: REISS

Viant people-based marketing campaign delivers positive ROI for Reiss and Threepipe.

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CASE STUDY: Top 5 FMCG Brand

CASE STUDY: Top 5 FMCG Brand

A top 5 FMCG brand approached Viant to help them drive cross device awareness of their juice brand by targeting a specific demographic of female consumers, age 35-64, with video content.

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CASE STUDY: Luxury Retail Brand

CASE STUDY: Luxury Retail Brand

This luxury retailer was charged with increasing sales and market share with its digital marketing spend against competitors who had substantially more media support during the holiday season.

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CASE STUDY: Apparel Retail Brand

CASE STUDY: Apparel Retail Brand

A national apparel retailer approached Viant to help drive awareness of their seasonal sale, while simultaneously promoting additional savings through their store loyalty card.