About Us

We Are VIANT.

Leading the advertising market through innovation since 1999.

Viant is a technology company focused on driving growth for marketers.

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising.

Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Vindico and Myspace, as well as being a member of the Xumo joint venture.

In 2016, Viant became a subsidiary of Time Inc. (NYSE:TIME), one of the world’s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune, and Time.

Our Team

Our History

1999

Vanderhook brothers form digital media company named advertisementbanners.com

2001

advertisementbanners.com pioneers the “pop-under” ad

2003

advertisementbanners.com rebrands as Interactive Media Holdings (IMH)

2005

IMH launches digital media platform Specific Media

2006

IMH completes round A of funding, raising $10M

2006

IMH acquires Site Meter, powering Specific Media's behavioral targeting platform

2008

IMH completes round B of funding, raising $100M

2008

IMH acquires UK-based ad network Adviva, which ultimately rebrands as Specific Media Europe

2010

Anticipating the impending, exponential growth of online video, IMH acquires the first online video provider BBE, which includes Vindico, an ad serving platform

2010

Vindico becomes the first video ad server to receive MRC Accreditation

2010

Vindico delivers over 1 billion impressions within a single month for the first time

2011

IMH forms strategic partnership with Nielsen Catalina to connect online and offline shopper activity data

2011

Anticipating a major move in the industry from probabilistic to deterministic targeting, IMH acquires social network Myspace, ingesting one of the largest 1st party registered data pools

2011

As the traditional TV landscape shifts and digital TV viewership increases, IMH forms Xumo to focus on connected TV and video solutions

2012

Specific Media launches Householding worldwide, the first true cross-device targeting solution for advertisers

2013

Vindico announces Adtricity, the industry’s most comprehensive ad viewability & verification solution

2015

IMH rebrands as Viant and launches the Viant Advertising Cloud

2016

Viant is acquired by Time Inc., creating a game-changing combination of first-party data, premium content and advertising technology

Work With Us

Viant is made up of passionate and driven advertising technology enthusiasts. Join our expanding team today.

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